Why Pay-Per-Click is the Perfect Advertising Tactic in Uncertain Financial Times

By Brian Carter on March 31, 2008 9:51 AM | | Comments (1) | TrackBacks (0)
 
Lisa Wehr at iMediaConnection has written a good post about why pay per click is the perfect advertising tactic during an economic downturn.

What do you need from advertising in times like these?  Effectiveness, especially cost-effectivness, accountability and flexibility.  Pay per click has all that.

The ability to tightly target your ads to consumer interest and intent ensures better return on ad spend, often with instantaneous responses from customers.

During the 2001 recession, online paid advertising increased 175% and 210% the next year.

Read more about pay per click during economic downturns here, and talk to your Fuel or Brandon account manager about getting into pay per click advertising.

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1 Comments

Sam Stevens said:

I concur, and would say that accountability is perhaps PPC's greatest strength, especially in the eyes of the client. Pitching an SEO campaign can be tricky given that there are simply no guarantees--what client wants to hear that when they're laying down 5 figures? Personally, I've always been a baseball nut, so I love pouring over PPC stats!

Also, the data provided by a PPC campaign can drive an SEO campaign, so in that sense, you can target both PPC marketing and SEO research, but only pay once!

April 2, 2008 12:27 PM

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