6 Steps to TwitterFame, or at least Twitteriety

By Brian Carter on April 19, 2008 10:26 PM | | Comments (2) | TrackBacks (0)
 
What's Twitter good for, and how can you make it work for you?

Twitter, like a lot of social media, can benefit you significantly in these ways:
  1. Find new ideas, improve business strategy and tactics
  2. Find new opportunities
  3. Meet new people and build industry relationships
  4. Influence online opinion-drivers in your industry
  5. Affect both online and offline media
Whether you're doing PR as an employee or a C-level exec, you need to Twitter.  I'd suggest the higher you are in your organization, the more important it is that you blog and twitter.

Effects of Twitter on our SEM department in just one week:

  • Connections: My twitter profile went from 20 to 145 followers- now I can get SEM info out to more people
  • Awareness: We became more aware of key industry blogs and luminaries- thus we increase our effectiveness and expertise
  • Opportunity: We found out about a local internet conference and I got to speak there- a cool networking opportunity
  • SEO: We got a blog mention from Lee Odden from his blog (it's in the top 60,000 on Alexa) on a page with a 5 PageRank- great SEO value
Pretty cool.  Can't guarantee you'll get the same results, but here's how I did it:

The Twitter Success Roadmap:

The formula = reach out nicely + share (give) info

1. Seed: find initial group of people to follow by searching twitter or using this
2. Talk: @reply to what they're saying in a nice sociable interesting way, provide info if possible
3. Contribute: twitter useful things- microblog- also, blog on your blog and then put links to your blogging (free useful info) in twitter
4. Network: twubble for additional relevant connections, but don't follow more than 4x as many people as you have followers, lest they take you for a spammer.
5. Reciprocate: check your followers and follow those following you
6. Prune: unfollow idiots- but I've found a surprisingly low % of these, but Twitter is still mostly early adopters- this may change later

That's all it takes!  Let me know how it goes for you- comment here after you put some effort into this.


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2 Comments

Brian Carter Author Profile Page said:

Testing the comments based on an error report

April 20, 2008 9:28 AM
Roger Bauer said:

Brian,
I have found Twitter to be an excellent resource in spite of fighting it for several months. Once someone invests themselves into the "experience," it truly provides benefits well beyond traditional marketing metrics that are hard to quantify.

Your guide is a good roadmap for those unfamiliar with "tweeting" yet looking for some sort of return on their time.

Take this for instance--I wouldn't have know about this fine post if it weren't for Twitter. ;)

Roger

April 20, 2008 12:29 PM

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