Crucial: Google Local Search Results

By Brian Carter on April 11, 2008 11:13 AM | | Comments (0) | TrackBacks (0)
 
I was astounded recently to hear that a representative of another search firm told a chamber of commerce that local search wasn't important.  Dead wrong.  Local search has become more and more important, and clearly is appropriate for local or regional businesses who want free search engine traffic.

You've probably noticed that local search results onmblocalsrch25.JPG search engines like Google taking up increasingly more space on search results pages.  That means the other natural listings get less visibility above the fold.  So if your target keywords include those that trigger local search results, you need to make sure you're in Google Local and optimized.

Local search listings are like a yellow pages integrated into the search engines.  They're given the most prominent position on the page and display your company's name, phone, website, a map with your location, the option to get driving directions, and other descriptive criteria.

Even if you already rank well in natural search terms, you can improve your qualified site traffic by ranking in the local search results. We do this for clients as part of their SEO campaigns.  Your business may have been automatically listed already, but by officially and proactively submitting your business we give you greater control over your listing.

We submit to Google Local.  We are in the process of adding other popular local directories such as Yahoo Local and MSN Cityguides.


Categories:

Share this article

0 TrackBacks

Listed below are links to blogs that reference this entry: Crucial: Google Local Search Results.

TrackBack URL for this entry: http://blogadmin.fuelinteractive.com/mt-tb.cgi/137

Leave a comment






Search

Subscribe!

Recent Entries