Maximum ROI with Third-Party Email Lists

We get this one a lot; you've got a great widget and want more people to know all about it.  Problem is your database is not that big and you want to get new people to your... Read More

13 Twitterers Confess Why They Unfollow

Thought I'd do a followup on my list of 14 ways to get unfollowed on Twitter.@megfowler had an interesting observation:She'll be happy to know we won't be talking about profile... Read More

Why and How to Do Social Media @ CreateSouth

Twitter Got Me a Speaking Gig!Within a week of diving into twitter, I heard CreateSouth, a new web/tech/social media conference, was happening in my town the next weekend (4/19/... Read More

14 Ways To Get Unfollowed on Twitter

I just went through a rash of unfollowing- I cut about 25% of you loose.  I finally have been on twitter long enough (a week) and have enough followers (174) to not feel... Read More

Warn Google! TwitterSpam Memes Could Game Search Rankings

Wow I feel like I'm on the bleeding edge right now.  I was checking out tweme.com, which has only been around for three months, and I noticed a weird tag in the tagcloud... Read More

6 Steps to TwitterFame, or at least Twitteriety

What's Twitter good for, and how can you make it work for you?Twitter, like a lot of social media, can benefit you significantly in these ways:Find new ideas, improve business... Read More

Does Web 2.0 Really Merit Different Metrics from Advertising?

This blog post is a rumination,  I'm thinking about how we do social media for clients and how we prove its value to them. Does web 2.0 really merit different metrics from... Read More

8 Steps to Keeping SEO Clients by Getting the Results That Matter to Them

This article is for SEO firms, but clients can also read it for how we run our SEO programs.Traffic from SEO is awesome, but we're beyond that now, aren't we?  Just like we... Read More

11 Coolest Google/Twitter Combo Gadgets and Devices

Lately, some of we Fuelies have become twitterholics.  That includes our CEO, and main designer guy, me, one of our programmers, my SEM apprentice...I'm going to assume you... Read More

Crucial: Google Local Search Results

I was astounded recently to hear that a representative of another search firm told a chamber of commerce that local search wasn't important.  Dead wrong.  Local search... Read More

Endless Fun PPC Advertising Case Study

Endless Fun operates four resort hotels in Myrtle Beach, SC. Fuel Interactive optimizes their pay-per-click advertising campaigns.  Each resort has different amenities,... Read More

Online Press Release Attachments: Word Doc vs. PDF

We had a discussion recently with our sister firm, Brandon Advertising, about online press release formats.They had a couple of questions: Do Word document properties show up in... Read More