Online Reputation Management: Twitter, Summize, & iGoogle

By Brian Carter on May 19, 2008 11:28 PM | | Comments (1) | TrackBacks (0)
 

Online reputation management is becoming more and more important to everyone online, not just companies.

Monitoring Your Reputation

As G.I. Joe used to say, "knowing is half the battle," and in ORM that means monitoring all relevant online channels for people talking about you, your company, your products, and even your whole niche.

How Do You Monitor Your Reputation on Twitter?

There's a lot of conversation on Twitter about all kinds of topics, but how do you monitor Twitter effectively and efficiently?

My favorite tool is Summize.  In this video I show how you can use summize and iGoogle to do ORM monitoring in the Twitterverse.  This will also work with any RSS feed reader.

Here's a summary of the steps:

1. Do some summize searches, preferably using boolean options (see the advanced search page for more) until you get the concentrated results you want.

2. Copy the links for the RSS feeds for those searches

3. Add those links to your iGoogle or feed reader.

4. Check the feed every day to see what's going on!

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1 Comments

Sam Stevens said:

Thanks for the RSS tip on Summize, I hadn't noticed that. I'm using the FF Summize search plugin as well, handy. I just started bookmarking some ORM links and added this post.

May 20, 2008 3:42 PM

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