The Killer Trifecta: Twitter + Blog + Social Bookmarking

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(Sorry to use so many buzz words.  Let me just finish purging by using the word "paradigm" as well....)

Is your blog stagnant?  Your blog traffic miniscule?  Your twitter account boring? 

I've discovered a whole new paradigm that can solve those problems as well as allow me to use one of Dick Vitale's favorite words, Trifecta. 

(Ok, now forgive me for all the buzzwords!)

We've had a recent explosion of traffic and comments on our corporate blog, a major increase in SEO equity (our blog's pagerank is suddenly greater than our homepage's) and my Twitter followers have grown into a massive, fascinating horde of tweeple.

In other words, some benefits of web 2.0 are:

• Traffic / prospects / contacts
• Engagement / comments
• Pagerank / backlinks / SEO improvements, which lead to more traffic and authority

It was clear to me that I'm doing something right- but what?

Here's what I think has been working so well....

The following web 2.0 technologies leverage one another's momentum...

Introducing, The Killer Trifecta:

1. Your blog
2. Your twitter account
3. Social bookmarking

These three distinct cyber-niches have different functions and benefits, and they can work together quite powerfully to increase your traffic, your network, and your influence.

1. Blog = Authoritative useful substantial (mass)

You've got to have a blog- this is where you get serious (haha) and provide big chunks of useful material- it's home.

2. Twitter = News excitement conversation buzz (velocity)

Part two, recently I've written a lot about growing your twitter cult: how to power network on twitter, how to get twitterfame, how to get UNfollowed, and conversely how to be more follower-worthy.  Enough of that.

3. Social Bookmarking = Socially agreed upon value (more velocity)

Right now, social bookmarking is still in its infancy- I think niche bookmarking sites are the future... judging from what happens on Sphinn for search marketing, and by the degradation in quality of other "all topics" bookmarking sites.  So in the future, say you're in realty, and you have a realty blog, you're going to need a realty social bookmarking site.  But you can use the extant ones until that comes around. 

I wish I could make a really cool physics equation out of that, like:

mv^2 = blog * twitter * social bookmarking = ENERGY

"Fine, Mr. Physics Nerd," you say, "Nice equation.  but how do I make all this happen for me?"

What you do is this.  Follow...

The 7 Steps to Leveraging the Killer Social Media Trifecta

1. Blog: Write some good blog posts.  If you don't have a blog, start one and write some.

2. Network: Find some twitter friends... network, interact, expand.  Interrupt interesting conversations with useful info and a positive attitude.

3. Wait: People discover your blog and learn about you.  Your blog is your business card now.  Twitter is how you hand out business cards.

4. Blog: Blog something new.  Make it good.

5. Tweet: Announce it on twitter.  Retweet it a few times over the next couple days.

6. Bookmark: Bookmark some of your own posts for a while, but then back off and let others do it for you- that gives you more credibility.  Participate by commenting on other people's bookmarked posts.  Also comment on their blogs.

7. Repeat: Go back to step two and repeat

Follow this process and you're creating constant momentum, authority, and interaction. 

You're visible, you have an impact, and you matter.

You're good enough, you're smart enough, and doggonit, people like your blog.

Assuming, then, you have something else to sell, you've already warmed up a bunch of prospects and created authority... half your selling job is done.