Social Networking & Web 2.0 for Professional Associations

By Brian Carter on June 16, 2008 11:00 PM | | Comments (0) | TrackBacks (0)
 

Last week, Fuel Interactive's CEO Will McIntosh and I spoke to a small group of association executives at the South Carolina Society of Association Executives' 3rd Annual Conference about how they can use social networking to bring their communications with their membership into the 2.0 era.

Listen to the Social Networking and Web 2.0 for Professional Associations presentation mp3 (which is funny and fun with lots of laughs and learning too- and way better than this description of it) and view the PowerPoint while you listen.

I wasn't too aware of the whole "professional associations" world (also called professional bodies) before we were asked to speak at this conference, but every profession from lawyers to doctors to asphalt industry professionals has an association, they all have memberships, and they're perfect to make use of web 2.0- they already have people, they just need to connect them.

Here are some of the things we discussed:

  • Web 2.0, Blogging, bunches of web 2.0 tools
  • Blogs vs. forums vs. listservs

 

Sites and Services:

Social Networking and Web 2.0

  • The best 2.0 sites for associations with limited resources
  • Matching your social networking platform and your membership demographics
  • Age and demographics issues with usage of 2.0 networks
  • Quantcast demographic data on social networking sites

Making Your Association More 2.0

  • Incentivizing members members to use 2.0 sites and services
  • Using your existing email list to get people involved
  • Leveraging membership to do the work for you!

Issues Associations May Have with Web 2.0

  • Privacy Issues with blogs, Ning, and LinkedIn
  • Comment moderation, spam filtering
  • Professional discussions, discussion of legislation

Listen to the Social Networking and Web 2.0 for Professional Associations mp3 (which is funny and fun with lots of laughs and learning too- and way better than this description of it) and view the PowerPoint while you listen.

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