Superadvanced Google Analytics Reporting for AdWords

By Josh Williams on October 30, 2008 2:00 PM | | Comments (0) | TrackBacks (0)
 

Have you ever found reporting in Google AdWords to be a little limited?  You're not the only one.  While AdWords' reports are pretty good, they're not always extensive and I sometimes hit a wall with what I'm researching.

Thanks to our friends at Google, our team has a new way of going more in depth with our PPC accounts: Google Analytics.  Now, I don't want this to sound like a sales pitch (as fond as I am of Google Analytics).  There are other analytics packages out there that are more powerful.  The reason I like Google Analytics is the ability to link to AdWords and actually use it in AdWords, without opening another window.

Here are three reports in Analytics that can enhance your PPC reporting:

Map Overlay Report (use with Geographic Report)

You can find this report under the Visitors tab.  If you do any GeoTargeting, this is a great report to use.  The Geographic report in AdWords is relatively new and has some shortcomings (e.g., you have to look at data split out by day).  The Map Overlay overcomes these faults by allowing you to set any data range.  From the world view you can drill down to Country, State/Province, and City.  You can look at a variety of different data for each area such as visits, bounce rate, and more.

map overlay.PNG

The downside?  It reports on total traffic and doesn't separate into different traffic sources.

map overlay 2.PNG

Referring Sites Report (use with Placement Report)

Those of you familiar with analytics packages probably know about referring sites.  These are sites that are giving you traffic.  But, have you ever thought that these would be useful for placements in AdWords?  If you're having trouble finding that next placement or want to know how your PPC placements are doing compared to the rest of the site, this is the report for you.

referring sites.PNG

Keyword Position (use with Keyword Report)

This is a cool little report.  In AdWords, reports give you average position.  In the Keyword Position report you can actually see which ad position generated what amount of traffic for a keyword.  Now when you're planning on setting position preferences, you can take out some of the guesswork.

keyword position.PNG

Anyone else have any tasty AdWords/Analytics tidbits?

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