Hotel Boosts Revenue 40% With Private Social Network

By Brian Carter on December 18, 2008 11:31 AM | | Comments (0) | TrackBacks (0)
 

Today I saw a tweet from Guy Kawasaki about social networking boosting hotel revenues.

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Being that a good portion of our interactive work is with hotels, my digital ears pricked up.

This jumped out of the article at me: "PodCulture then went live in January 2008, and Elkayam says the social network is responsible for the additional 40 percent revenue increase the hotel experienced this year."

Fuel CEO Will McIntosh and I were just at the Myrtle Beach Chamber of Commerce yesterday explaining how a private social network could create additional value for their members.

Google Trends shows that social networking usage rose dramatically in 2008:

sntrends.jpg

Data on private social networks is harder to come by, but this case study proving significant revenue increases makes it clear this is a viable strategy all hotel groups need to consider. 

Is a Private Social Network Right for Your Hotel?

As with all new marketing strategies, the first movers stand to gain the largest piece of the pie.

How much of the market does your hotel want? 

And could your hotel use a new marketing advantage and customer retention tool right now?

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