New Pay Per Click Articles on Search Engine Journal

By Brian Carter on February 2, 2009 2:33 PM | | Comments (0) | TrackBacks (0)
 

As you may know, I write a PPC column on the well-known industry news site, Search Engine Journal.  Here are some of my recent posts:

 

4 Reasons Why PPC Is The Best Online Marketing Channel

January 2nd, 2009 by Brian Carter | 26 Comments

What’s the number one reason for PPC’s strong growth as an advertising channel? High ROI.

PPC is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing Sherpa, ranked PPC and email marketing as the two channels with the highest […]

 

5 Common AdWords Myths Absolutely Destroyed

January 5th, 2009 by Brian Carter | 14 Comments

#1 Myth: AdWords Is Media Placement

This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s not […]

 

2009: The Year Ahead for PPC and Google AdWords

January 13th, 2009 by Brian Carter | 5 Comments

Advertising dollars are moving from traditional to online. The recession is accelerating this shift. Advertisers want to spend smarter. As more companies use enterprise-level analytics to track ad spend ROI and see what works best, they’ll move from directly-negotiated media placement to AdWords (both search and placement-targeting). AdWords beats other advertising […]

 

PPC: Is Vertical-Specific Experience Really Necessary?

January 22nd, 2009 by Brian Carter | 1 Comment

George Michie just wrote a really cool blog post about PPC RFP’s (requests for proposal). So I was a list of what should you ask a PPC firm before hiring them. It’s a really authoritative, awesome looking post that I find too intimidating to read completely, but I do like George, and really respect him […]

 

5 Critical AdWords Reports for Optimal PPC Optimization

January 26th, 2009 by Brian Carter | 4 Comments

1. ROAS reports For Revenue-Based Accounts

For whatever strange reason, AdWords will give you ROAS (return on ad spend) in the Reporting Center, but not in the Campaign Summary interface. If you’re doing lead generation and cost per conversion is your KPI, that’s easier- ads and keywords have that. But if ROAS is your metric […]

 

Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?

February 2nd, 2009 by Brian Carter | 12 Comments

Google shows ads to people outside your geotargeting if they deem the search to be “relevant”.

What? Really?

Yep, I read about this recently and immediately called our AdWords people, and they confirmed it. AdWords parses all searchers’ queries- if a searcher is outside your geotargeting, but their search query appears to be relevant, they […] 

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