Google +1: An Alternative to Facebook Likes?
Last week, Google announced it's answer to Facebook's Likes: Google +1. Will it be a Facebook killer? Will it usher in Google's social age? Will change the face of the web forever? Only time will tell. Until then, let's take a look at what +1 is. Here are a few posts to get you up to speed:
http://www.youtube.com/watch?v=4RyY2-ofP4g&feature=player_embedded http://googleblog.blogspot.com/2011/03/1s-right-recommendations-right-when-you.html http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569
On the surface, +1 is pretty much a Facebook Like with new clothes. When you +1 something, you're recommending that something to all of your social connections and the rest of the world. Behind the scenes, though, +1 has the ability to change the face of search.
For some time now, Google hasn't known what to do with Facebook Likes. Facebook hasn't tried to hide the fact that they're not Google's friend and the wall around Google's side of the garden is getting higher and higher, but Google knows that Facebook is important and Likes need to play into ranking and relevancy the same way Tweets do now. I don't think Google will start including +1 in it's algorithm just yet, but the inclusion of +1 as a social signal is imminent. One of the reasons that Google wants +1 data is because they can't see the correlation between a Facebook Like and relevancy. What better way to get data than by creating and studying a copy it? With +1, Google can get the data they want with their own property, no Facebook involved. Google can then apply the data they gather from +1 and apply it to Facebook likes and, Viola! Two social ranking signals with one stone. The impact of which could be huge.
Currently, Bing's partnership with Facebook puts Google at a severe disadvantage. Google has been lucky that Bing hasn't made more strides with their partnership with Facebook. Yes, Bing is continuing to grow market share, but they're still a long way off from making a dent in Google's. +1 is Google's chance to once again prove why they're number one by being the first search engine to include social signals in a meaningful way.
It's still too early to tell what impact +1 will have, though. Right now, +1 doesn't feel complete. At least not until Google rolls out the ability to add +1 to a webpage. Also, in it's current form, +1 isn't intuitive. It doesn't fit into the flow of a search. A searcher has to +1 something on the search results page. This is a problem because, one, the searcher hasn't found a result they like yet, and two, once they do find something they like, they may not be likely to return to that results page. The same goes for ads. Sure you can now +1 an ad, but will people really do that? +1ing (is that how you write that?) an ad has the same issues as a natural result: once you click the ad, if you found what you're looking for, you're not likely to go back and +1 it.
On a side note, +1 isn't a very good name. But that's just me. I also didn't like the names Wave, Buzz, Knol, or Hotpot, but I'm sure they have good reason.
- Creating Dynamite Emails Mon, November 24, 2014
- Amazon’s OTA, New Hilton & Marriott Fees, and Airbnb Protection Program Fri, November 21, 2014
- Internet Marketing Summit 2014 Key Takeaways Fri, November 14, 2014
- Google Removes Local Carousel For Hotels Fri, November 14, 2014
- Friday Fuel: Tinder for Hotels, Nano-Robot Scallops, and Virtual Balconies at Sea Fri, November 07, 2014
- Myrtle Beach Industry Overview: September 2014 Thu, October 30, 2014
- Friday Fuel - The Do’s and Don’ts of 2015, Hilton Rebrands Itself, TripAdvisor & Moon Travel Fri, October 24, 2014
- Is your Resort Talking to its Guests? Mon, October 13, 2014
- Friday Fuel – Hilton’s Big Sale, Last Minute Bookings, Hotel Reviews & Google News Fri, October 10, 2014
- Friday Fuel: Marriot Gets in Trouble & Mobile Payments Gain Momentum Fri, October 03, 2014
- Around the Analytics World September Wrap-up Tue, September 30, 2014
- Device Types And How They Are Being Used Mon, September 29, 2014
- Friday Fuel: Silence is a luxury, another OTA hits the scene, and Microsoft shows its dongle. Fri, September 26, 2014
- Friday Fuel - Google Knows What You’re Watching, Data Breaches, And The Tiniest Hotels Ever Fri, September 19, 2014
- Myrtle Beach Industry Overview: August 2014 Thu, September 18, 2014
- Friday Fuel: Robo Butlers, Chilly Cruise Ships, and Windows 9 Fri, September 12, 2014
- Friday Fuel: Turn Down For Tech Fri, September 05, 2014
- Around the Analytics World August Wrap-up Fri, September 05, 2014