Google Implements New Local SERPs
Today, Google launched a totally new search result page (SERP) for keywords with local intent. The new layout sports a static map on the right sidebar and local results incorporated into the natural search results. Google began testing this layout back in the summer, but has now officially launched to all users.
Effects of the New Layout
What impact will this new layout have?
From a ntural search perspective, claiming and optimizing your local listings in Google is more important than ever. In many cases, local results take up most of the real estate on the SERP, edging out natural results. Also, if your site was ranking both naturally and locally, those results have been merged into on cohesive result. By having a quality local listing complete with information, media, and reviews, you can make sure your site is ranking well.
The new layout affects PPC as well. The static map on the right downplays the prominence of the ads along the side of the results page, while the pink background of the top ads stands out just enough from the natural results to draw your attention. This could lead to increased competition for those top ad positions, driving up CPC on keywords that trigger local results.
The new layout is definitly a bold move by Google. It significantly changes the way that users interact with both Google Places and AdWords ads. In the long run, any site that takes a well rounded approach to search marketing, integrating SEO, local optimization, and PPC, will continue to perform well.
- Facebook Marketing For Hotels Fri, January 23, 2015
- Friday Fuel: Better Late Than Never Edition Mon, January 19, 2015
- Around the Analytics World December Wrap-up Wed, December 31, 2014
- Friday Fuel: MOAR MOBILE. And More. Fri, December 19, 2014
- The Hotel SERP Real Estate Game Mon, December 08, 2014
- The 2014 Top 5 “Must Have” Techie Gift Guide Tue, December 02, 2014
- Creating Dynamite Emails Mon, November 24, 2014
- Amazon’s OTA, New Hilton & Marriott Fees, and Airbnb Protection Program Fri, November 21, 2014
- Internet Marketing Summit 2014 Key Takeaways Fri, November 14, 2014
- Google Removes Local Carousel For Hotels Fri, November 14, 2014
- Friday Fuel: Tinder for Hotels, Nano-Robot Scallops, and Virtual Balconies at Sea Fri, November 07, 2014
- Myrtle Beach Industry Overview: September 2014 Thu, October 30, 2014
- Friday Fuel - The Do’s and Don’ts of 2015, Hilton Rebrands Itself, TripAdvisor & Moon Travel Fri, October 24, 2014
- Is your Resort Talking to its Guests? Mon, October 13, 2014
- Friday Fuel – Hilton’s Big Sale, Last Minute Bookings, Hotel Reviews & Google News Fri, October 10, 2014
- Friday Fuel: Marriot Gets in Trouble & Mobile Payments Gain Momentum Fri, October 03, 2014
- Around the Analytics World September Wrap-up Tue, September 30, 2014
- Device Types And How They Are Being Used Mon, September 29, 2014