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Personality is Key in Social Media

As a director at an advertising agency that manages social media campaigns, I was recently brainstorming recipes for social media success. Every formula I came up with included personality.

In Social Media, Personality is Key
You can be controversial, funny, or intellectually stimulating. "Bland" loses. "Unique" wins.

Ask Yourself...

  • Do you have a personality or personal brand?
  • How well developed is it?
  • How well are you conveying it with social media?

Read the rest of Personality in Social Media here.


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