Facebook made about a zillion and one announcements today at the fmc (Facebook Marketing Conference) in New York. The biggest buzz is around the official word that all brand pages will be updated to the Timeline on March 30th.
If you didn't catch the live feed the first time around, Facebook has some of the highlights online or you can catch up with the plethora of news converage:
For those of you who don't feel like sorting through all those words, I've pulled some highlights:
Create a cover photo. With cover photos, your brand has a chance to make a great first impression. Use a high quality cover photo that promotes your business. Change things up regularly with new messaging or exclusive specials.
Choose visible tabs. With the new layout, you only get two tabs. Rather than being able to create dozens of tabs, you'll need to be selective with what tabs are most important to your goals. While you're there, reformat your tabs to fit the new width specs.
Create milestones and curate your timeline. Milestones are unqiue to the Timeline layout. You can now denote when certain things have happened like when your business opened or when you page hit 10,000 fans. Get creative. A portion of your connections will take the time to scroll through your Timeline, so make it worth their while.
Timeline and the other announcements represent a significant change in the way marketers need to approach Facebook. Rather than using Facebook as a promotion channel, brands need to look at the platform as a place to really engage their customers (something that they should have done all along).