New Site Launch for Bluewater Resort
By adminJul, 11, 2011
Bluewater Resort, one of Myrtle Beach’s premier properties, recently underwent a complete renovation of the property and they didn’t stop there. With the help of the team at Fuel Interactive and The Brandon Agency, Bluewater Resort launched a brand new website to help make booking a Myrtle Beach vacation easier than ever.
Besides wanting an attractive website design, they wanted a site that allows for easy to manage content, improved search engine visibility, and a simplified reservation system that allows visitors to book quickly and securely.
The website that we produced hit on all the goals that they required. We came up with a clean, content rich redesign that is powered by a robust yet easy to use content management system to allow them to update specials and other site content. We also developed a top-to-bottom Search Engine Optimization strategy which is designed to generate more qualified traffic while increasing conversions and revenue. A social media strategy was also initiated to facilitate additional traffic to the website, as well as maintaining customer loyalty and repeat business. Our proprietary online reservation system, Guestdesk, was implemented to simplify the reservation process while maintaining a custom look and feel of the site to maintain brand identify.
We look forward to working with Bluewater Resort with great success and we are confident that you’ll be hearing more good things from this partnership in the future.
