New Site Launch for Landmark Resort
Jul, 25, 2011
Fuel Interactive is pleased to announce the recent launch of a new website for the Landmark Resort in Myrtle Beach, SC. The primary goal of this project was to create a more modern look and feel that accurately conveys the property’s image as one of the most desired places to stay in the Myrtle Beach area, as well as creating a content management system that can be easily updated by the client.
Located oceanfront at 15th Avenue South in Myrtle Beach, the Landmark Resort features 17 indoor and outdoor water attractions including the exciting water park and 9-hole mini golf course. The Landmark is also a Vacation Myrtle Beach Card participant, which allows for discounts at Myrtle Beach's most popular restaurants, attractions, shows, shopping, etc.
Our design team worked closely with the client to create a design that met all expectations. Some of the upgraded features include a video promo panel on the homepage, a large photo gallery on all pages, new list of attractions in Myrtle Beach, and an RFP for Group Planning Page. The CMS was built on the Expression Engine platform which allows the client to easily update site content in real time.
In addition to the redesign, our team designed and built a mobile site with booking capability which is powered by our state-of-the-art booking engine, Guestdesk. The SEO department worked diligently with our programmers to implement a search engine strategy to help drive additional qualified traffic to the site and increase conversions. The new landmark website also features robust tracking technology that allows the client to better understand site traffic, visitors, and conversions which will ultimately help improve ROI in certain areas of their marketing efforts.
Hats off to our team who worked hard on another A+ project and we look forward to continuing a successful partnership with the Landmark Resort.