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Personality is Key in Social Media

Nov, 21, 2008

As a director at an advertising agency that manages social media campaigns, I was recently brainstorming recipes for social media success. Every formula I came up with included personality.

In Social Media, Personality is Key
You can be controversial, funny, or intellectually stimulating. "Bland" loses. "Unique" wins.

Ask Yourself...

Read the rest of Personality in Social Media here.

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