Vision boards have long served as visual reminders of our lives, goals, decorating ideas, travel plans, or style ideas. Pinterest is a social community that takes this one step further. Here you can create individual boards for areas of your life and pin images from across the web. It’s much like bookmarking, only your boards are shared with the social community on Pinterest, where members can then comment on the images, or choose to repin them. If a particular member of the community is interested enough in a variety of the images that you tack onto a board, they can choose to follow that board. The idea, as Pinterest puts it, is to connect people all over the world based on shared tastes and interests.
Over the past six months, Pinterest has steadily grown, and millions of pins are now added every week. Estimates put unique visitors for June at 866,112 visitors, with 3,033,745 total visits, as compared to just 6 months ago, when Pinterest received approximately 50,000 visitors in one month. While there are any number of reasons to build a board, many build them to save ideas from across the web for their homes, weddings, clothing, and travel experiences.
Because of Pinterest’s unique interaction with the social community, it also presents itself as an interesting marketing opportunity online. While Pinterest’s terms and conditions encourage staying away from self promotion, Pinterest could be utilized in a variety of different ways for businesses:
As Pinterest continues to grow, businesses should remain aware of the opportunities that may arise out of this unique community and the expansive, yet targeted approach to connecting with those community members.