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What’s So Important About Web Analytics?

Aug, 22, 2008 Graph.jpgYou can read it on our company web site - "you don't know what you don't know."  That's the simple answer.  You may think you know something about your online performance, but without hard facts, you might as well (something here).

I recently suggested to a client in a website analytics report that they use an additional link in a particular email marketing campaign that would link directly to a golf package quote feature on their website.  They have sent emails promoting this feature in the past, but only linking to the home page. This very smart client followed the advice.  The outcome?

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