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Why and How to Do Social Media @ CreateSouth


Apr, 22, 2008

Twitter Got Me a Speaking Gig!

Within a week of diving into twitter, I heard CreateSouth, a new web/tech/social media conference, was happening in my town the next weekend (4/19/08).  A few days later, they had a cancellation and I volunteered to speak.  I had 22 hours to prepare a half hour talk... about social networking- how serendipitous!

I spoke on social networking and social media, and I got the crowd involved- how social of me! 

Here's an overview of the talk, notes come later and here's the mp3 of my social media talk (opens new window).

  1. What is online social media?
  2. How does it relate to web 2.0?
  3. What are some social media websites and services?
  4. What are the benefits of social media?  WIIFM?
  5. I mentioned my twitter success roadmap, which I posted the other day
  6. I had some homework for getting into social networking, didn't have time to go through, that's here too
Listen to the mp3 while you read (opens new window)

What is Social Media?

What is Web 2.0?

800px-Web_2.0_Map.svg.png
The coolest tag cloud of web 2.0 ever on Wikipedia

Compared to Web 1.0, Web 2.0 is...

For more read Tim O'Reilly's very fine article about web 2.0

Example Social Media Web 2.0 Websites and Services

  1. Wikipedia - collaborative encyclopedia
  2. YouTube - upload video, comment, respond to videos with more videos
  3. LinkedIn - professional networking, resume 2.0, get references on your online resume
  4. Facebook - socializing, friends (myspace is bigger than facebook, tho FB gets more int'l traffic, but way slower in growth and ability to create facebook apps is putting them ahead- myspace is clunky and spammy and not as web 2.0 compatible as facebook- this may change with myspace's new developer platform)
  5. Yelp - local reviews
  6. Technorati/Digg/Reddit/Sphinn - social bookmarking- add and vote for your favorite news, blog posts, articles
  7. Upcoming/Eventful - share coming events
  8. Feedburner - share your RSS feeds
  9. Pandora - find similar music to your faves and who else likes it
  10. Flickr - share images
  11. Twitter - messaging; old style IM doesn't count as web 2.0 because you can't see your friends' friends or what they're talking about with them- with twitter, you can- it's the web 2.0 version of IM
  12. StumbleUpon - vote up or down any websites/images/videos - randomly view well-reviewed stuff in your chosen interest categories, message ppl with same interests
  13. Friendfeed - aggregates lots of 2.0 services so you can follow your friends on multiple social networking sites - wow, is that 3.0?  grin  Dunno, what 3.0 is hasn't been agreed on yet.
What's In It For You: The Benefits of Social Media/Web 2.0

Reasons to Social Media for Marketing

- Consumer numbness to ads- overexposure to advertising
- Consumer skepticism, desire for authenticity and relationship
- Power of word of mouth and recommendation

Homework: 8 Steps to Launch Your Social Networking Efforts

1. Get on Friendfeed
2. Sign up for all the web 2.0 services it monitors
3. Start participating in the easiest ones for you- my top suggestions would be: digg, stumbleupon, twitter, youtube, flickr, your blog
4. Put friendfeed on your facebook account
5. Write for your own blog at least twice a week.
6. When you blog, for each post, stumble it, digg it, sphinn it, twitter the url to your followers
7. Peruse digg, stumble, sphinn, etc.- find great info- twitter individual posts-
8. Blog lists of best related info in top 10 resources lists, twitter that blog post

For your blog post and social bookmarking titles, check with this utility:
http://danzarrella.com/laf-title-check

Let me know how it goes!
Brian

"And the geeks shall inherit the earth" - Adam Boozer

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