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MYRTLE BEACH, SC – April 1, 2009: Fuel Interactive, South Carolina's #1 interactive agency, has announced a groundbreaking new service to clients to retroactively optimize online marketing campaigns.  The new service offering leverages technology from Archive.org's Wayback Machine, which delivers archived versions of older websites.

The technology, the specifics of which are a closely guarded secret, is based upon updating the cached versions of older sites via a proprietary retro-posting technique on the popular Archive.org toolset.  By effectively posting a new content to a previously released site, Fuel Interactive has been able to break the real-time marketing ceiling, which has typically been seen as a insurmountable barrier in bringing product/content to market and on which Albert Einstein was working at the time of his death.  Now we finally have an offering that gives Fuel the opportunity to promote new products and services back as far as 1997, the date when Archive.org was launched" commented Director of Business Strategy Pete DiMaio.

James "Jim" Woodring, long time client of Fuel Interactive, was interviewed regarding the new service.  "I was initially surprised that development team at Fuel [Interactive] was able to offer such a compelling system.  After approving the process on my site I was amazed that the system had actually been up and running for three weeks by the time I returned to my office [three blocks away] and I had thousands of dollars in bookings, including a couple that had just completed their vacation and had already posted a positive review on Travelocity."

"We created retro-optimization because, at Fuel Interactive, we ask a lot of 'what if' questions and we're technologically innovative," said Fuel Interactive president Will McIntosh..  "We thought, hey, we've learned a lot about web design and development and SEO and analytics- what if we had that business intelligence for our clients 5 years ago?  Well now we do. Retro-optimization is a powerful technology, limited only by your imagination, and we can help you imagine more and newer ways to use it- in fact, we combine retro-optimization and multivariate testing and then we retro-optimize the best retro-optimizations to exponentially power your business forward."

Web 1.5, the previously undiscovered land between 1.0 and 2.0, ushered in with the launch of Retro-Optimization and puts control back into the hands of large corporations.  "The end consumers have had too much power for too long with web 2.0 and it's about time that [control] it's been given back to the faceless corporations that are running the show," said an anonymous CEO who looked a lot like Dick Cheney.  The genius of web 1.5 is that it gives consumers the ability to get their hands on new products and services after they undergone years of trial an error prior to their initial development.

Brian Carter, Director of Search Marketing for Fuel responded, "You may ask why then haven't we seen anything from say 2010 injected back into 2008?  Because retro-optimization will become illegal next year- so hurry up and order your retro-optimization services now, before your competition does, or did."  Brian continued: "While our Retro-Optimization is still in beta, we look forward to our clients having enjoyed the system in the upcoming previous years."

Headquartered in Myrtle Beach, S.C., Fuel Interactive provides all interactive services in-house through expert developers, designers and marketers with more than 583 years of combined marketing and Web development experience who understand the potential of well-done, effective online marketing.

Fuel Interactive provides clients a variety of services to create dynamic, individualized interactive marketing solutions that range from Web site design and Web hosting to such online applications and programs as search engine optimization, online media creative, Pay-Per-Performance and email marketing. The Agency provides clients with an easy, cost-effective way to tap into the online market without having to dedicate important time and internal resources to achieve meaningful results.

The number of new articles on these topics per day is at least 50... 50 good ones.  How do you keep up?  How do you know which ones to read?  How can you filter the god from the bad?

You don't have to.  We do that for you.

Josh Williams, Shannon Sell, and I (Brian Carter) post the best of the best SEO, PPC, social media, and online marketing articles in a special FriendFeed "SEM, SEO, PPC, social media, media placement links, articles" room.  (If you don't use FriendFeed, check that out too- it's a way to aggregate all your most important social networking feeds in one place.)

Get most useful, most relevant-to-the-real-business-world info there.  Check it out!

We had a discussion recently with our sister firm, Brandon Advertising, about online press release formats.

They had a couple of questions:

• Do Word document properties show up in PDFs anywhere that Google can index them?
• Should they use Word documents or PDFs when we put press releases online?  This applies to both attachments on press release distribution services like PRWeb.com and to documents placed on clients' own websites.

The first question was about Word documents converted to PDFs. 

Do the 'properties' of a word document show up in the converted PDF's properties?

I tested this, and the only thing that transferred was the author name.  Check the author name in the DOC before converting it if you're worried about this.  There is a space for keywords in the PDF document properties- the word on the SEO street is that Google does check this metadata, so if you use PDF's, you should include keywords there- if it's an SEO client, you should use the most relevant in your list of the client's target keywords- you do have analytics-based target keywords, don't you?  And by you, I mean YOU, fair blog reader.  Our SEO clients already do.

Now to the best press release format question:

Should you use a Word DOC or a PDF for your press releases?

This man on a PR rant will tell you "Neither, HTML!"  And he's right if it's on a client website.  However, Google likes sites to have a variety of document types, so I would say use both HTML and a PDF version too.  That's nice for people who want to print it.

As for the SEO implications, we see PDFs come up a lot more in search results, and we did a survey to check if that was just because they were used more.  We confirmed that for whatever reasons, PDFs rank better than DOCs. 

Another tip on PDF SEO, change the doc title to take out MS Word or anything else extraneous.  You want your target keywords there.

More details about our PDF vs DOC SEO survey:

We felt pretty clever about this.  We used the google search parameter 'filetype' on about 15 keywords (some general, some long tail) to first see how many PDFs there were and how many DOCs indexed for each keyword.  Then we checked how many of the top ten of both filetypes were PDFs and DOCs.

	Filetype:			Filetype:OR Top Ten
Keyword	Doc	PDF	PDF:Doc	Doc	PDF	PDF:Doc
Golf	688,000	622,000	1	0	10	n/a
beach family resorts	4,690	10,500	2	1	9	8.181818
Tourism	201,000	532,000	3	0	10	n/a
Real Estate	188,000	610,000	3	0	10	n/a
SEO	74,300	263,000	4	1	9	8.181818
search engine marketing	104,000	435,000	4	1	9	8.181818
Hotels	146,000	615,000	4	0	10	n/a
myrtle beach real estate	2,750	12,200	4	1	9	8.181818
Realty	34,100	334,000	10	0	10	n/a
Myrtle Beach	7,190	88,100	12	0	10	n/a
Condo	19,000	269,000	14	0	10	n/a
Google	141,000	2,200,000	16	0	10	n/a
chuck norris jokes	59	1,250	21	4	6	1.463415
fuel interactive myrtle beach	87	2,070	24	0	7	n/a
golf vacation packages	505	17,400	34	0	10	n/a
Marketing	443,000	17,300,000	39	1	9	8.181818

In every case, there were more DOCs than PDFs.  But in most cases, there were about 20 times as many PDFs indexed, so we wanted to be sure PDFs weren't ranking higher just out of sheer numerical predominance.  Where the numbers of PDFs and DOCs were similar (within one order of magnitude), the number of PDFs in the top ten was still 9 or 10.  Only the keyword chuck norris jokes demonstrated a situation where the DOC might be considered the winner, and then only by comparison... but of course, we always expect chuck norris to create exceptional results.

I wouldn't say this is authoritative, because we need a much larger sample, but it was good enough to be about 85% sure.  (Note my baseless use of a convincing percentile quantification of my qualitative gut decision that we were right.)