What makes a developer great?

When I used to look to hire a new developer I would look for a specific type of person. They had to have a 4 year degree in Computer Science or a related field. I have hired a... Read More

Choose Your Words Carefully: Who Are You Writing For?

When it comes to writing your website copy, there are a lot of people who want to put their 2 cents in.  Marketing, SEO, the legal department, the big boss... everyone has... Read More

Interactive Planning

Now that we're all in the middle of planning and budgeting for 2008, I've noticed that people tend to overlook the importance of a sound interactive agenda. It's not at all... Read More

Mobile Marketing - Not Just For the Sake Thereof

A hot button for many marketers and agencies today is the question of how best to leverage the mobile web, and mobile phones in general, to reach potential consumers.  In... Read More

AdWords PPC: The Mysterious and Powerful Quality Score

Back in the stone ages, PPC engines worked as a bid auction for keywords.  You paid more, you got the higher ad position.  See Ads in a Quality Score World.Ever since... Read More

Pay Per Click 101

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SEO Hot Topics & Sources For More Info

Because search engines are always evolving, and black hat spammers are always trying new techniques to beat the search engines, white hat search engine optimization experts have... Read More

Ten Steps to Great Search Engine Rankings

1) Develop Great Content Content is king with search engines. To rank highly under any term a site must have a sufficient amount of relevant content about the subject. It is... Read More

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