Guestdesk Online Reservations

Myrtle Beach National & Brittain Property Management

breakers Resort - Guestdesk Online Reservations

Problem

The client, which operates 9 golf courses, 9 oceanfront condo hotels, 1,000 off-ocean rental units, and the most successful golf packaging operation in Myrtle Beach, SC, was looking for a way to offer tee times and online room reservations, online, in real time, with the possibility of packaging both together. Sounds easy enough, right? The problem, 7 of the properties were utilizing one property management system (PMS) and the 2 other properties were utilizing a legacy PMS that did not allow for a real-time interface. To further complicate matters, the off-ocean rental units were utilizing yet another proprietary rental management system and the golf courses were utilizing a stand-alone tee sheet product. We developed direct connections with each PMS and the tee sheet management system, and set-up stand alone allotment based reservation systems for the 2 properties using the legacy PMS systems. We then leveraged this technology to create a multiple property search engine and a golf vacation booking engine for the client.

Result

In 2007, this client will sell over 200,000 room nights online, and over 60,000 tee times utilizing our technology.

We developed direct connections with multiple Property Managment and Tee Sheet Management Systems, along with stand alone allotment based reservation systems for the legacy systems to create a multiple property search engine and a golf vacation booking engine for the client.

Insight

One of the key differentiators for our company is that we are as much a technology company as we are involved in online marketing. We can identify problems and create tangible solutions that will generate significant revenue for our clients.

Strategy

Utilizing proprietary technology, we have developed an online reservation process that focuses entirely on the user experience, one that dramatically increases the ease of use and speed of the typical online reservation process. When developing customized applications, our goal is to think like the consumer and deliver the experience they expect, not what we or the client believes is the appropriate solution.

Example

One of the aforementioned properties will generate approximately $4 million in online revenue this year, of which OVER HALF is generated through pre-packaged specials. These are typically represented by a family-value incentive (packaging rooms with discounted attraction tickets) or length-of-stay driven specials (stay 5 nights, get 2 free). Many competing reservation systems do not even give properties the opportunity to offer such packaged options.