Company Overview South Carolina's Most Comprehensive Interactive-Only Advertising Agency
Fuel Interactive, the most comprehensive interactive-only advertising agency in the state of South Carolina, is a creation of the combined forces of Intellistrand, LLC, a South Carolina-based leading developer of city, state and leisure portal Internet sites, and the interactive department of Brandon Advertising and Public Relations, one of the largest advertising agencies in the Southeast. Fuel Interactive was launched to leverage a comprehensive suite of interactive marketing services and software systems to successfully execute planned online marketing strategies for businesses. Ultimately, Fuel Interactive develops and implements measurable solutions that provide clients with a significant return-on-investment.
Headquartered in Myrtle Beach, S.C., Fuel Interactive provides all interactive services in-house through expert developers, designers and marketers with more than 50 years of combined marketing and Web development experience who understand the potential of well-done, effective online marketing.
Fuel Interactive provides clients a variety of services to create dynamic, individualized interactive marketing solutions that range from Web site design and Web hosting to such online applications and programs as search engine optimization, online media creative, Pay-Per-Performance and email marketing. The Agency provides clients with an easy, cost-effective way to tap into the online market without having to dedicate important time and internal resources to achieve meaningful results.
The combination of Brandon Interactive and Intellistrand, LLC allows Fuel Interactive to offer Internet solutions that include email newsletters; opt-in emails; data mining; on-line programs; special promotion and side development graphics; email captures, development and maintenance; comprehensive email campaigns; Web site and email metrics reporting and performance analysis; customer relationship management; targeted online media campaigns; online media creative; and search engine optimization.
Web site design is another key service Fuel Interactive offers its clients, and through the use of the latest programming languages such as Adobe ColdFusion, Adobe Flash and AJAX, Fuel Interactive is capable of outfitting an organization's Web site with most cutting edge technology to keep visitors on the site. Fuel Interactive also produces and streams video, syndicate RSS, and facilitates blogging and podcasting for customers every day. These services can be fully managed and hosted by Fuel Interactive, or given to the client to manage upon request.
Fuel Interactive can help clients better cultivate online relationships with their core customer base via email marketing and other CRM solutions. Using email marketing to support and complement an organization's online initiatives is an extremely efficient and cost effective way to drive incremental visitation to a Web site. Fuel Interactive is able to provide a hosted self-service email marketing platform to companies who are looking to maximize their online marketing return on investment with high impact email marketing campaigns.
Currently, Fuel Interactive's client roster includes Brandon Advertising and Public Relations; LasVegasGolf.com, LLC; Brittain Hospitality Management; The Litchfield Company; Zipit Wireless Inc., located in Greenville, S.C; Greenway Medical, located in Carrollton, Ga.; Crescent Bank and Crescent Mortgage; Horry County State Bank; Century 21 Boling; Legends in Concert; Endless Fun Resorts; Carlton Hospitality Management located in Williamsburg, Va.; Waterstone Resorts, located in Panama City Beach, Fla.; Sandy Beach Resort; Myrtle Beach National; and Myrtle Beach Golf Holiday.
Fuel Interactive has two offices located at 1705 Oak Street Plaza, Suite 6 in Myrtle Beach, S.C. and in Charleston, S.C. at 263 King Street. For more information, call (843) 839-1456 or contact us.
Executive Team
Will McIntosh, CEO
Will McIntosh serves as the chief executive officer of Fuel Interactive, and as such, is responsible for the directional oversight and profitability of the Agency; maintaining contact with all accounts on a regular basis to ensure client satisfaction and to build and maintain loyalty; and to make strategic decisions as they relate to market trends with management team input.
McIntosh graduated magna cum laude from Winthrop University in Rock Hill, SC and earned a bachelor's degree in business administration and financial management. McIntosh currently serves on the board of directors for the Myrtle Beach Chamber of Commerce, as well as the vice chair for the technology-based marketing committee, and is a member of Sertoma.
Stuart Butler, COO
Butler, a native of Tunbridge Wells, England, is responsible for directing company operations to meet budget and other financial goals; directing short-term and long-range planning and budget development to support strategic business goals; establishing performance goals, allocating resources and assessing policies; demonstrating successful execution of business strategies for company products and services; directing and participating in the acquisition and growth activities to support overall business objectives and plans; and developing, establishing and directing the execution of operating policies to support overall company policies and objectives.
David Day, CTO
Day is the chief architect of our more complex applications and is the person that makes Fuel work. He has extensive knowledge and skills related to network architecture and web programming in general, but more specifically is an expert in terms of utilizing Cold Fusion, AJAX, and XML to deploy Interactive solutions specific to the needs of our clients. A graduate of Shepherd University and native of West Virginia, David is also responsible for the oversight of our technological infrastructure
Pete Dimaio, Director of Business Strategy
DiMaio is responsible for leading Fuel Interactive's clients toward the development and management of an effective, results-driven, interactive campaign, which includes a well-constructed Web site, search marketing, online media, email campaigns, viral marketing and video content. Most importantly, DiMaio is responsible for insuring that the campaign is backed up and tracked by the industry's most sophisticated tracking and analytics systems available, in addition to seeking out and implementing new and effective marketing tools for the Agency's clients that guarantee a campaign that will deliver results.
Barry Sanders, Director of Business Development
As Fuel Interactive's director of new business development, Barry is in charge of generating new clients for the agency, but don't let his title fool you. Barry is an expert marketer with more than 15 years of industry experience. Prior to coming on board with Fuel, Barry developed and executed the marketing plan for one of the Southeast's most successful real estate brands, The Cliffs Communities, whose developer has gone on to become one of the most successful real estate developers in the country. Having been a brand manager for Titleist and Footjoy Worldwide in the early 90s, Barry is also an expert at marketing to the affluent consumer. Barry also offers valuable destination marketing and cooperative marketing expertise via his role on the South Carolina Department of Parks, Recreation & Tourism (SCPRT) agency account team prior to joining Fuel. He spearheaded the SCPRT Partnership Marketing Program, generating more than $2 million annually in incremental funding from tourism partners across South Carolina. This experience and expertise, combined with a passion for making Fuel's clients succeed, makes "our" Barry Sanders an integral part of the team.
Nick McNeill, Creative Director
McNeill has been largely responsible for the user-interface of each of our booking solutions and is one of a few talented individuals that can program AND provide intuitive designs that provide for great user experiences. As Creative Director for Fuel, he is responsible for setting standards and providing oversight of the creative process, one of the most important ingredients to our success and the success of our clients. A graduate of Coastal Carolina University, Nick leads the creative charge for Fuel.
Brian Carter, Director of Search Marketing
Brian oversees the SEO, PPC, Social Media, and Online Reputation Management campaigns of dozens of local and national clients in industries such as medical, travel, hospitality, golf, and real estate. His passion is getting his clients measurably excellent returns on their marketing investments. Brian is an SEOmoz Pro Member and Google AdWords Qualified search marketing trainer, consultant, and speaker. Brian has more than eight years experience in the internet industry, beginning as a founder of his first dot-com in 1999.
Our Partners
eStara® - eStara's proactive conversion solutions offer on-demand assistance across channels, engaging customers via the right contact at the right time. eStara Click to Call, Click to Chat and Call Tracking are proven to help companies increase sales conversions, improve customer satisfaction, enhance agent productivity and collapse call handling times.
Multicast® Media Technologies - Multicast Media Technologies is an expert in the delivery of live and on-demand video content over the Internet. Multicast offers a comprehensive publishing system designed to manage, monetize and measure targeted Internet TV channels and streaming video libraries. Leveraging battle-tested applications, tools and strategies developed over the last decade, Multicast enables leading brands and content owners to realize the full potential of their media assets.
Omniture® - Omniture is the market leader in online business optimization software and Web analtyics. Omniture's software, delivered to customers through hosted, on-demand services, offers an easier and more flexible way to manage online, multi-channel and off-line business initiatives without costly investments in IT infrastructure.
Operative - Operative has grown to be the world's leading on-line media operations company. Operative helps manage more creative placements than any other company, and now provide the most advanced software solutions available for ad-operations.
EmailLabs is one of the world's leading email service providers. Producing the best results from your direct email campaign software requires knowledge, expertise and using advanced technology and cutting edge features. EmailLabs provides flexible email marketing programs that will enable you to increase revenues, enhance brands, strengthen customer relationships and streamline sales and marketing processes.