The Brandon Agency and Fuel Interactive to Host Inaugural “New South Digital Marketing Conference”
Industry Experts from Google, Yahoo!, Adobe, and Yelp to Present Latest Digital Marketing Trends and Techniques
December 14, 2011, Myrtle Beach, S.C. – Representatives of The Brandon Agency today announced that the Agency and Fuel Interactive will host the inaugural “New South Digital Marketing Conference” on March 26, 2012 at the Marriott Grande Dunes in Myrtle Beach, S.C. Attendees can register online at www.newsouthdigital.com.
At the conference, attendees will have the opportunity to engage and learn from leading experts in the digital marketing field with keynote speakers Peter Sheahan and Scott Stratten. Sheahan, founder and CEO of ChangeLabs, has worked with some of the world’s leading brands in the areas of innovation and change. The author of bestsellers “Fl!p” and “Generation Y,” Sheahan is recognized internationally for inspiring innovative business thinking and creating lasting behavior change. Stratten, president of Un-Marketing, is an expert in viral, social, and authentic marketing, and has more than 100,000 followers on Twitter. Stratten’s book, “UnMarketing: Stop Marketing. Start Engaging,” became a national bestseller before it was even released in September 2010.
In addition to keynote speakers Sheahan and Stratten, morning and afternoon break out sessions will feature experts from some of the most innovative online companies in the world including: Trip Advisor; Google; Yahoo!; Yelp; Adobe; BrightCove; Exact Target and JumpTap. Topics to be discussed include: video and email; viral and social marketing; building digital relationships in the travel and hospitality industry; best practices in mobile marketing; and triggering behavioral change using digital media.
Scott Brandon, president and CEO of The Brandon Agency, will moderate a lunch panel discussion where attendees will have the opportunity to ask questions to conference presenters.
Registration opens December 1 and tickets can be purchased for $249 per person. Tickets purchased after December 31 will be priced at $299 per person.
For more information on New South Digital Marketing Conference or to register, visit www.newsouthdigital.com, or call (843) 916-2016.
“We have garnered a reputation for being leading edge innovators in the digital marketing area and as a result, we have decided to share our expertise and our connections within the industry,” said Scott Brandon. “We guarantee that attendees will walk away with new marketing tools to incorporate into their company’s or clients digital marketing plans.”
About Fuel Interactive
Fuel Interactive is an Internet marketing company that empowers destinations, hotels, resorts and golf courses to drive measurable results through various online channels. Fuel is well-known for its commitment to driving quantifiable online revenue through interactive marketing programs that include: SEO; SEM; social media; websites; analytics; CRM; and online reservation services through its proprietary Guestdesk solutions.
Through a varied portfolio of dynamic, one-of-a-kind services, Fuel provides numerous hotels, resorts and golf courses throughout the U.S. and Caribbean with a focused plan on generating healthy revenue and quantifiable booking results. A proven innovator, Fuel strives daily to develop the latest technology and software applications in the travel and golf marketplaces.
Fuel Interactive has offices located at 1705 Oak Street Plaza, Suite 6, in Myrtle Beach, S.C. and in Charleston, S.C. at 51 Broad Street. For more information, visit www.FuelInteractive.com or call (843) 839-1456.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
The Agency’s client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Community FirstBank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Springs Creative Products Group, LLC, and HTC.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit TheBrandonAgency.com or www.facebook.com/
Fuel Interactive
p: (843) 839-1456
f: (843) 839-1460
Myrtle Beach, SC 29577
53 Broad Street
Charleston, SC 29412