1	Social Networking & Web 2.0
2	Introduction Most comprehensive “Interactive Only” agency in South Carolina Interactive marketing services and web-based software development In business since 1994, over 300 clients in the Southeastern United States Focus is on measurable results and Return-On-Investment Will McIntosh, CEO Brian Carter, Director of Search Marketing & Social Media
3	Presentation Outline What is Web 2.0? The Basics Social Networking & Web 2.0 Trends & Statistics Demographics of Your Membership vs. Social Networks Organizing Web 2.0 Tools Web 2.0 Tools to Enable More Effective Communication
4	What is Web 2.0? *Leveraging the Internet to enhance creativity, share information and drive collaboration among users Social Networking http://youtube.com/watch?v=6a_KF7TYKVc
5	The Basics Social Networks – If you take nothing else from this, START A SOCIAL NETWORK, devote someone to creating/managing it and do whatever it takes to get your members to engage in the process Conversations vs. Content – Focus on engaging and embracing interaction and user-generated content, it’s a two-way relationship so do not just push your message and leave the user with no way to voice their opinion Start by addressing Needs within your Means – you don’t have to do everything, just do what is most important (hint: an association blog is important and is within your means)
6	Social Networking Growth Facebook More than 60 million monthly active users An average of 250,000 new registrations per day since Jan. 2007 An average of 3% weekly growth since Jan. 2007 Active users doubling every 6 months MySpace More than 110 million monthly active users Most trafficked site on the Internet 1 out of every 4 Americans is on MySpace On average 300,000 new people sign up to MySpace every day
7	Your Membership vs. Social Networks If it's not used by (or likely to be adopted by) a majority of your members, it may be a waste of time to try to push it on them Finding a match that fits the demo and psychographics of your membership is the best strategy LinkedIn: 20 million active users in 150 industries around the world – fastest growing professional networking website online
8	Social Network Demographics Quantcast.com provides demographic data for websites, and is another way to find out where users are most similar to your members. Most educated AND most wealthy: ASmallWorld, LinkedIn 31% of LinkedIn users earn more than $100k per year. Unfortunately, ASmallWorld is invite only, so not a great platform for you to think about bringing people to. Ning.com does pretty well on education and wealth of users and is quite flexible for creating a social network from scratch.
9	Social Networks, Cont’d Not surprisingly, LinkedIn is the "oldest" of the major SM networks- with 1/4th of users in the 36-45 yrs age bracket. Facebook, as you may have heard, is the youngest. So if your association is a bunch of lawyers who are 35+ yrs, you probably don't want to invest a lot of time in creating a law network on Facebook. Try creating a LinkedIn group instead.
10	Organizing Web 2.0 Tools All the available tools can be overwhelming – make it easy on yourself One solution, like Ning, vs. Bunch of Solutions listed on a webpage (i.e. do you really need to Twitter-Flickr-Youtube-Wiki-Facebook-MySpace yourself into oblivion?) Private, Public, or both?
11	Tools for Communication http://www.slideshare.net/bkmcae/cool-tools-to-help-volunteers-get-things-done Surveys: wufoo, surveymonkey, polldaddy Meeting Arrangement: ikordo, setameeting.com, Project Mgmt: basecamp, webex weboffice, goplan Collaboration: meebo, skype, vyew, google groups, pbwiki, writeboard, google docs, campfire, igohere Conduit Connect: create your own toolbar Tokbox: video calling
12	Simple Practical Steps Toward 2.0
13	Simple Practical Steps Toward 2.0
14	SN Pop
15	Moderator Frequency Usefulness Controversy Questions Comments Community
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