Analytics Define the key indicators of marketing and website performance
You don't know what you don't know. And you can't measure or improve what you don't know. What effect does your email marketing have on your website? How are your banner-ads performing? How are your domains dedicated to print advertising performing? How many visits does it take for a user to convert? Where are visitors dropping off in the conversion process? These are all key indicators of marketing and website performance that can be answered through web analytics.
