Data Reclamation & Appending The best possible means to maximize your investment
Speaking to your customers through direct mail can be very time consuming and costly, but oftentimes a traditional postal address is all that you may have on a customer. Fuel Interactive offers a comprehensive solution to append email and other information to your existing database of consumers and prospects. You've spend countless dollars developing your database and appending data is the best possible means to maximize your investment.
Email Appending
Fuel Interactive's email append process has the ability to deliver 20%, 30%, and in some cases even higher, success rates of deliverable, CAN-SPAM compliant email addresses to any consumer database. Because you only pay for successful matches of consumers who are willing to receive emails, you know you are adding qualified, valid addresses to your database for just pennies each.
- All names are reviewed and cleaned prior to being appended.
- Postal records validated against multiple databases.
- Postal records processed against Consumer File to remove minors under 18.
- The entire database is compared to over 76 million consumer email records .
- New consumer email addresses are checked for formatting.
- An email campaign "welcome/opt-out" message is sent to newly-acquired addresses.
- Validated records remain in database and returned.
Demographic Data Appending
A personalized email increases open rates by as much as 10% (Jupiter Research – 2006), and the improvement only increases the more a message is targeted. Fuel Interactive has the ability to append over 20 demographic and psychographic traits to your existing database; from marital status and wealth to ethnicity and occupation.
For a single bundled price you will be able to target your direct mail and email communications better than ever. Like all Fuel Interactive database solutions, you only pay for successful matches and appends, guaranteeing results.
Bounce Reclamation Process
You've invested a great deal in developing your email database only to see the size of the database shrink due to more and more bounced messages. Studies have shown that over 25% of a list will bounce out in a year due to consumers changing addresses.
How do you keep your valuable customers who want your messages when they change addresses? You begin by developing a planned reclamation process to associate a new address with your old bounced messages. Fuel Interactive provides a quarterly service to analyze your list, update your addresses and reclaim your lost but valuable consumers.
Committed to Quality
We are committed to delivering the most effective data appending process available with the highest regards to ethical treatment of a database and a consumer's privacy. All aspects of our process adhere to industry best practices and are CAN-SPAM compliant.
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