Interactive Media Campaign Management

Media Management Workflow

Through an integrated partnership with Operative and DoubleClick, Fuel Interactive can offer you services to help create, manage, and analyze the entirety of your online advertising. We can provide creative production (including rich media), ad trafficking (we support CPA, Flat Rate, CPC, and CPM), site placement, reporting, and analysis to help you determine what is producing and what is not.

We provide the people, processes, data, and transparency you need to insure that your online marketing initiatives are deployed properly and are working to support your business:

Some features include:

  • Hosted Service

    Focus on developing compelling campaigns and reaching customers instead of software installations, repair and training. Reduces costs and increases control of ad management and serving processes.

  • Creative Library

    Saves time trafficking campaigns and deactivating creatives for multiple ads.

  • Streamline Trafficking

    Enhances ad management efficiency

  • Reporting

    Quickly assess campaign performance, including creative, sites, placements, costs, and audience, in terms of conversions (view and click-through), ROI and overall effectiveness in one easy step.

  • Creative Optimization

    Improves results; Provides control, flexibility and greater efficiency; saves time and money.

Rich Media Ad Creation

Fuel Interactive integrates the best of interactive design, ad serving and reporting into a sophisticated rich media solution so you can produce great advertising that gets results:

Choose what works

Choose what works for Fortune 500 companies.
More than one-third of online ad impressions of Fortune 500 brands are rich media. Source: Nielsen//NetRatingsTM AdRelevance, 2004, (excludes house ads)

Improve brand metrics with rich media.
Rich media ads give you 20-30 percent higher performance when measuring brand awareness, online ad awareness, message association, purchase intent and brand favorability, compared to non-rich media display ads. Source: Dynamic Logic MarketNorms, 2005®

Increase purchase intent with interactive ads.
Enhancing ads with rich interactivity increases purchase intent by 60 percent over everyday .GIF or .JPG ads. Source: Dynamic Logic MarketNorms, 2005

Create great online advertising

Put industry leaders to work for you.
The partnership between Fuel Interactive, Adobe and DoubleClick merges our creative team, Adobe Flash and DART to bring you the best of interactive design and ad serving in one integrated, easy-to-use solution.

Bring your brainstorms to life.
Our complete range of attention-grabbing rich media formats lets you create almost anything you can dream up. Your brand will get noticed more than standard banners and you'll get more for your advertising dollar.

Convey your brand message with believability and emotion by adding video to your rich media ads. Ads including video deliver nearly three times higher brand awareness and message association, and more than 100 percent higher purchase intent and online ad awareness than non-rich media ads. Source: Dynamic Logic MarketNorms, 2005.

Email Marketing

Why use email marketing?

It is often much more cost effective than printed direct mail because a reader can click on a link and go straight to the sender’s web site. An exact return on investment from an email marketing campaign can be tracked using our advanced analytics strategies.

Are you considering an email marketing campaign but do not know what you want to accomplish?

Consider your objective. Are you prospecting, re-activating or cross-selling? Introducing or reminding? Do you want the recipient to open the email and click on a link? Do you have a specific website that will be relevant to the recipient? Do you want the recipient to sign up for something, or request information? Do you want the recipient to make a purchase?

These are all valid reasons for sending an email to a consumer base, and by rewarding the consumer with knowledge and details about your product or service you encourage customer loyalty.

Our email marketing service includes the following:

  • The setup of your email message using creative provided by you or developed by our creative services team. This includes coding an HTML message and a text message backup for those recipients who cannot receive HTML messages.
  • Providing customer reply reports to track and build your customer base.
  • Tracking all bounces, opt-outs, unique click-throughs, link specific click-throughs and total/unique opens and building a quality click-through report for every email.
  • Providing list management services to ensure that your list is handled properly, and that unsubscribes are being processed.

For questions about our media services

Contact Us